Cheverton <br/><br/>
How Come You Can't Identify Your Key Customers?  The Essential Guide to Key Account Selection 
Peter Cheverton 
 - London, U.K  Kogan Page  2002 
 - x, 146p.  22 cm 
<br/><br/><label>ISBN: </label>0749437294 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Psychologic--Economic