Career Warfare  10 Rules for Building a Successful Personal Brand and Fighting to keep it 
David F. D'Alessandro with Michele Owens 
 - New York, USA  The McGraw-Hill Companies  2004 
 - viii, 216p.  ill.  24cm 
<br/><br/><label>ISBN: </label>0071417583 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business--Study and Teaching