Service Management Effectiveness  Balancing Strategy, Organization and Human Resources, Operations and Marketing 
David E. Brown...,[et. al.] 
 - San Francisco, USA  ossey-Bass Publishers  1990 
 - xxviii, 414p.  23 cm 
<br/><br/><label>ISBN: </label>1555422225 
<br/><br/><label>LCCN: </label>904047 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service Industries--Management