Kim <br/><br/>
Blue ocean strategy  How to create uncontested market space and make the competition irrelevant 
W. Chan Kim and Renee Mauborgne 
 - Massachusetts, USA  Harvard Business School Publishing Corporation  2005 
 - xi, 240p.  ill.  24 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>1591396190  RM61.11 
<br/><br/><label>LCCN: </label>2004020857 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market segmentation<br/>New products
<br/><br/><label>LC Class. No.: </label>HF 5415.153.K53