TY  - BOOK
AU  - Kim
AU  - Mauborgne
TI  - Blue ocean strategy: How to create uncontested market space and make the competition irrelevant
SN  - 1591396190
AV  - HF 5415.153.K53 
PY  - 2005///
CY  - Massachusetts, USA
PB  - Harvard Business School Publishing Corporation
KW  - Market segmentation
KW  - New products
N1  - Includes bibliographical references and index
ER  -