TY  - BOOK
AU  - Cruikshank
TI  - The apple way
SN  - 0072262338
PY  - 2006///
CY  - New York, USA
PB  - McGraw-Hill
KW  - Apple Computer, Inc
KW  - Computer industry
KW  - United States
KW  - Corporate culture
KW  - Industrial management
KW  - Success in business
N1  - 12 management lessons from the world's most innovative company
ER  -