Yaverbaum <br/><br/>
Public relations for dummies foreword by Richard Kirshenbaum 
by Eric Yaverbaum with Robert Bly and Ilise Benun 
 - 2nd ed.00 
 - Hoboken, N.J.  Wiley  c2006 
 - xxiv, 358 p.  ill.  24cm 
 - for dummies .
<br/><br/>Includes bibliographical references (p. 338-339) and index 
<br/><br/><label>ISBN: </label>9780471772729  RM55.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Public relations