TY  - BOOK
AU  - Yaverbaum
AU  - Benun
AU  - Bly
TI  - Public relations for dummies
SN  - 9780471772729
PY  - 2006///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Marketing
KW  - Public relations
N1  - Includes bibliographical references (p. 338-339) and index
ER  -