Kim, W. Chan <br/><br/>
Blue ocean shift  beyond competing : proven steps to inspire confidence and seize new growth 
W. Chan Kim, Renee Mauborgne. 
 - First edition 
 - New York  Hachette Books  2017 
 - xi, 322 pages.  illustrations.  24 cm 
<br/><br/>Includes bibliographical references (pages 305-307) and index. 
<br/><br/><label>ISBN: </label>9780316314046 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BUSINESS & ECONOMICS / Entrepreneurship<br/>BUSINESS & ECONOMICS / Leadership<br/>BUSINESS & ECONOMICS / Management<br/>Market segmentation