TY  - BOOK
AU  - Kim, W. Chan
AU  - Mauborgne, Renee
TI  - Blue ocean shift: beyond competing : proven steps to inspire confidence and seize new growth
SN  - 9780316314046
PY  - 2017///
CY  - New York
PB  - Hachette Books
KW  - BUSINESS & ECONOMICS / Entrepreneurship
KW  - BUSINESS & ECONOMICS / Leadership
KW  - BUSINESS & ECONOMICS / Management
KW  - Market segmentation
N1  - Includes bibliographical references (pages 305-307) and index
ER  -