000 00844cam a2200241 4500
001 0000003057
005 20241001121143.0
008 120629 eng
008 240926s9999 xx 000 0 und d
010 _a2004020857
020 0 0 _a1591396190
_cRM61.11
050 0 0 _aHF 5415.153.K53
090 0 0 _aHF 5415.153.K53 2005
100 1 0 _aKim
_hW. Chan
245 1 0 _aBlue ocean strategy
_bHow to create uncontested market space and make the competition irrelevant
_cW. Chan Kim and Renee Mauborgne
260 0 0 _aMassachusetts, USA
_bHarvard Business School Publishing Corporation
_c2005
300 _axi, 240p.
_bill.
_c24 cm
500 0 0 _aIncludes bibliographical references and index
650 0 0 _aMarket segmentation
650 0 0 _aNew products
700 0 1 _aMauborgne
_hRenee
998 _a5608, 5606, 5607, 6170
999 _c3030
_d3030