000 | 00844cam a2200241 4500 | ||
---|---|---|---|
001 | 0000003057 | ||
005 | 20241001121143.0 | ||
008 | 120629 eng | ||
008 | 240926s9999 xx 000 0 und d | ||
010 | _a2004020857 | ||
020 | 0 | 0 |
_a1591396190 _cRM61.11 |
050 | 0 | 0 | _aHF 5415.153.K53 |
090 | 0 | 0 | _aHF 5415.153.K53 2005 |
100 | 1 | 0 |
_aKim _hW. Chan |
245 | 1 | 0 |
_aBlue ocean strategy _bHow to create uncontested market space and make the competition irrelevant _cW. Chan Kim and Renee Mauborgne |
260 | 0 | 0 |
_aMassachusetts, USA _bHarvard Business School Publishing Corporation _c2005 |
300 |
_axi, 240p. _bill. _c24 cm |
||
500 | 0 | 0 | _aIncludes bibliographical references and index |
650 | 0 | 0 | _aMarket segmentation |
650 | 0 | 0 | _aNew products |
700 | 0 | 1 |
_aMauborgne _hRenee |
998 | _a5608, 5606, 5607, 6170 | ||
999 |
_c3030 _d3030 |