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_cRM69.90
050 0 0 _aHF 5415.153.K53
090 0 0 _aHF 5415.153.K53 2005
100 1 0 _aKim
_hW. Chan
245 1 0 _aStrategi laut biru = Blue ocean strategy
_bBagaimana mewujudkan ruang pasaran tanpa perebutan dan menjadikan persaingan tidak relevan
_cW. Chan Kim and Renee Mauborgne
246 1 0 _aBlue ocean strategy
260 0 0 _aMassachusetts, USA
_bHarvard Business School Publishing Corporation
_c2005
300 _axi, 240p.
_bill.
_c24 cm
500 0 0 _aIncludes bibliographical references and index
650 0 0 _aMarket segmentation
650 0 0 _aNew products
700 0 1 _aMauborgne
_hRenee
998 _a6203
999 _c3584
_d3584