000 00828nam a2200229 4500
001 0000003985
005 20241001121210.0
008 240926s9999 xx 000 0 und d
020 0 0 _a9780316314046
090 0 0 _aHF5415.153 K52 2017
100 0 0 _aKim, W. Chan
245 0 0 _aBlue ocean shift
_bbeyond competing : proven steps to inspire confidence and seize new growth
_cW. Chan Kim, Renee Mauborgne.
250 0 0 _aFirst edition
260 0 0 _aNew York
_bHachette Books
_c2017
300 _axi, 322 pages.
_billustrations.
_c24 cm
504 0 0 _aIncludes bibliographical references (pages 305-307) and index.
650 0 0 _aBUSINESS & ECONOMICS / Entrepreneurship
650 0 0 _aBUSINESS & ECONOMICS / Leadership
650 0 0 _aBUSINESS & ECONOMICS / Management
650 0 0 _aMarket segmentation
700 0 1 _aMauborgne, Renee
999 _c3946
_d3946