000 | 00828nam a2200229 4500 | ||
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001 | 0000003985 | ||
005 | 20241001121210.0 | ||
008 | 240926s9999 xx 000 0 und d | ||
020 | 0 | 0 | _a9780316314046 |
090 | 0 | 0 | _aHF5415.153 K52 2017 |
100 | 0 | 0 | _aKim, W. Chan |
245 | 0 | 0 |
_aBlue ocean shift _bbeyond competing : proven steps to inspire confidence and seize new growth _cW. Chan Kim, Renee Mauborgne. |
250 | 0 | 0 | _aFirst edition |
260 | 0 | 0 |
_aNew York _bHachette Books _c2017 |
300 |
_axi, 322 pages. _billustrations. _c24 cm |
||
504 | 0 | 0 | _aIncludes bibliographical references (pages 305-307) and index. |
650 | 0 | 0 | _aBUSINESS & ECONOMICS / Entrepreneurship |
650 | 0 | 0 | _aBUSINESS & ECONOMICS / Leadership |
650 | 0 | 0 | _aBUSINESS & ECONOMICS / Management |
650 | 0 | 0 | _aMarket segmentation |
700 | 0 | 1 | _aMauborgne, Renee |
999 |
_c3946 _d3946 |