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Blue ocean strategy How to create uncontested market space and make the competition irrelevant

Kim

Blue ocean strategy How to create uncontested market space and make the competition irrelevant W. Chan Kim and Renee Mauborgne - Massachusetts, USA Harvard Business School Publishing Corporation 2005 - xi, 240p. ill. 24 cm

Includes bibliographical references and index

ISBN: 1591396190 RM61.11

LCCN: 2004020857

Subjects--Topical Terms:
Market segmentation
New products

LC Class. No.: HF 5415.153.K53

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