Blue ocean shift beyond competing : proven steps to inspire confidence and seize new growth
Kim, W. Chan
Blue ocean shift beyond competing : proven steps to inspire confidence and seize new growth W. Chan Kim, Renee Mauborgne. - First edition - New York Hachette Books 2017 - xi, 322 pages. illustrations. 24 cm
Includes bibliographical references (pages 305-307) and index.
9780316314046
BUSINESS & ECONOMICS / Entrepreneurship
BUSINESS & ECONOMICS / Leadership
BUSINESS & ECONOMICS / Management
Market segmentation
Blue ocean shift beyond competing : proven steps to inspire confidence and seize new growth W. Chan Kim, Renee Mauborgne. - First edition - New York Hachette Books 2017 - xi, 322 pages. illustrations. 24 cm
Includes bibliographical references (pages 305-307) and index.
9780316314046
BUSINESS & ECONOMICS / Entrepreneurship
BUSINESS & ECONOMICS / Leadership
BUSINESS & ECONOMICS / Management
Market segmentation