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Public relations for dummies

Yaverbaum

Public relations for dummies foreword by Richard Kirshenbaum by Eric Yaverbaum with Robert Bly and Ilise Benun - 2nd ed.00 - Hoboken, N.J. Wiley c2006 - xxiv, 358 p. ill. 24cm - for dummies .

Includes bibliographical references (p. 338-339) and index

ISBN: 9780471772729 RM55.00

Subjects--Topical Terms:
Marketing
Public relations

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