Public relations for dummies (Record no. 3720)

MARC details
000 -LEADER
fixed length control field 00796cam a2200253 4500
001 - CONTROL NUMBER
control field 0000003752
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241001121204.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150513 nyu eng
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240926s9999 xx 000 0 und d
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780471772729
Terms of availability RM55.00
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HD59. Y387 2006
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Yaverbaum
-- Eric
245 10 - TITLE STATEMENT
Title Public relations for dummies
Statement of responsibility, etc. by Eric Yaverbaum with Robert Bly and Ilise Benun
Inclusive dates foreword by Richard Kirshenbaum
250 00 - EDITION STATEMENT
Edition statement 2nd ed.00
260 00 - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hoboken, N.J.
Name of publisher, distributor, etc. Wiley
Date of publication, distribution, etc. c2006
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 358 p.
Other physical details ill.
Dimensions 24cm
440 00 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title --for dummies
504 00 - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 338-339) and index
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations
700 11 - ADDED ENTRY--PERSONAL NAME
Personal name Benun
Medium Ilise
700 11 - ADDED ENTRY--PERSONAL NAME
Personal name Bly
Medium Robert
998 ## - LOCAL CONTROL INFORMATION (RLIN)
-- 6281
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
        Book MYSA Lib MYSA Lib Resources Center KL 28/04/2015 Bookline Services 55.00   HD59. Y387 2006 0000006281 01/10/2024 1 55.00 01/10/2024 Open Shelf